Porsche 911 Turbo S
Porsche 911 Turbo S
Porsche 911 Turbo S
INDUSTRY
Automotors
TIMELINE
4 Weeks
STATUS
Visit live
ABOUT
The Porsche 911 Turbo S landing page, crafted by IPSUM, features a sleek, modern interface that spotlights the car’s innovative design, performance, and customization options. This project embodies IPSUM’s dedication to merging luxury automotive branding with seamless user experience, delivering a digital masterpiece that echoes the car’s bold spirit.
The Porsche 911 Turbo S landing page, crafted by IPSUM, features a sleek, modern interface that spotlights the car’s innovative design, performance, and customization options. This project embodies IPSUM’s dedication to merging luxury automotive branding with seamless user experience, delivering a digital masterpiece that echoes the car’s bold spirit.
The Porsche 911 Turbo S landing page, crafted by IPSUM, features a sleek, modern interface that spotlights the car’s innovative design, performance, and customization options. This project embodies IPSUM’s dedication to merging luxury automotive branding with seamless user experience, delivering a digital masterpiece that echoes the car’s bold spirit.
PRODUCT DESIGN
In-depth research into Porsche’s design ethos and audience preferences shaped the layout, aligning it with the brand’s legacy and the car’s forward-thinking appeal. Competitor insights carved out a distinct edge.
In-depth research into Porsche’s design ethos and audience preferences shaped the layout, aligning it with the brand’s legacy and the car’s forward-thinking appeal. Competitor insights carved out a distinct edge.
In-depth research into Porsche’s design ethos and audience preferences shaped the layout, aligning it with the brand’s legacy and the car’s forward-thinking appeal. Competitor insights carved out a distinct edge.
PRODUCT STRATEGY
IPSUM’s strategy centered on elevating Porsche’s digital footprint by highlighting the 911 Turbo S’s core strengths—design, performance, and personalization. Targeting luxury car enthusiasts, the page blends immersive storytelling with intuitive navigation to boost engagement and conversions.
IPSUM’s strategy centered on elevating Porsche’s digital footprint by highlighting the 911 Turbo S’s core strengths—design, performance, and personalization. Targeting luxury car enthusiasts, the page blends immersive storytelling with intuitive navigation to boost engagement and conversions.
IPSUM’s strategy centered on elevating Porsche’s digital footprint by highlighting the 911 Turbo S’s core strengths—design, performance, and personalization. Targeting luxury car enthusiasts, the page blends immersive storytelling with intuitive navigation to boost engagement and conversions.
creative process
creative process
creative process
DISCOVERY & RESEARCH
In-depth research into Porsche’s design ethos and audience preferences shaped the layout, aligning it with the brand’s legacy and the car’s forward-thinking appeal. Competitor insights carved out a distinct edge.
In-depth research into Porsche’s design ethos and audience preferences shaped the layout, aligning it with the brand’s legacy and the car’s forward-thinking appeal. Competitor insights carved out a distinct edge.
In-depth research into Porsche’s design ethos and audience preferences shaped the layout, aligning it with the brand’s legacy and the car’s forward-thinking appeal. Competitor insights carved out a distinct edge.
WIREFRAMING & PROTOTYPING
Initial wireframes mapped a clean, focused structure for design, performance, and configuration sections. Prototypes were usability-tested, perfecting navigation and features like the 360° view and color selectors.
Initial wireframes mapped a clean, focused structure for design, performance, and configuration sections. Prototypes were usability-tested, perfecting navigation and features like the 360° view and color selectors.
Initial wireframes mapped a clean, focused structure for design, performance, and configuration sections. Prototypes were usability-tested, perfecting navigation and features like the 360° view and color selectors.
DESIGN & DEVELOPMENT
The design showcased striking 911 Turbo S imagery, bold typography, and a dark aesthetic. Development leveraged responsive frameworks for cross-device compatibility, with animations amplifying the car’s dynamic allure.
The design showcased striking 911 Turbo S imagery, bold typography, and a dark aesthetic. Development leveraged responsive frameworks for cross-device compatibility, with animations amplifying the car’s dynamic allure.
The design showcased striking 911 Turbo S imagery, bold typography, and a dark aesthetic. Development leveraged responsive frameworks for cross-device compatibility, with animations amplifying the car’s dynamic allure.
TESTING & REFINEMENT
Thorough testing tackled performance hiccups, ensuring rapid load times and smooth interactivity. User input fine-tuned the configuration tool and elevated the premium experience.
Thorough testing tackled performance hiccups, ensuring rapid load times and smooth interactivity. User input fine-tuned the configuration tool and elevated the premium experience.
Thorough testing tackled performance hiccups, ensuring rapid load times and smooth interactivity. User input fine-tuned the configuration tool and elevated the premium experience.
Client words
Client words
Client words
"As Porsche’s co-founder, I’m struck by IPSUM’s skill in capturing our heritage of precision and power in a breathtaking digital form. Their 911 Turbo S landing page is a testament to innovation and artistry—pure Porsche."
"As Porsche’s co-founder, I’m struck by IPSUM’s skill in capturing our heritage of precision and power in a breathtaking digital form. Their 911 Turbo S landing page is a testament to innovation and artistry—pure Porsche."
"As Porsche’s co-founder, I’m struck by IPSUM’s skill in capturing our heritage of precision and power in a breathtaking digital form. Their 911 Turbo S landing page is a testament to innovation and artistry—pure Porsche."
Ferdinand Richer
Ferdinand Richer
VP of Strategy, Porsche
