ecotrack ios app
ecotrack ios app
ecotrack ios app
INDUSTRY
Sustainability
TIMELINE
4 Weeks
STATUS
Visit live
ABOUT
EcoTrack, crafted by IPSUM, is a mobile app designed to help users track their carbon footprint, featuring annual calculations, comparisons to national and global averages, and breakdowns by categories like mobility and fashion. The app aims to promote sustainable living through an intuitive, eco-friendly interface.
EcoTrack, crafted by IPSUM, is a mobile app designed to help users track their carbon footprint, featuring annual calculations, comparisons to national and global averages, and breakdowns by categories like mobility and fashion. The app aims to promote sustainable living through an intuitive, eco-friendly interface.
EcoTrack, crafted by IPSUM, is a mobile app designed to help users track their carbon footprint, featuring annual calculations, comparisons to national and global averages, and breakdowns by categories like mobility and fashion. The app aims to promote sustainable living through an intuitive, eco-friendly interface.
PRODUCT DESIGN
IPSUM researched sustainability trends and user behaviors, ensuring features like footprint tracking aligned with climate goals and resonated with eco-aware audiences.
IPSUM researched sustainability trends and user behaviors, ensuring features like footprint tracking aligned with climate goals and resonated with eco-aware audiences.
IPSUM researched sustainability trends and user behaviors, ensuring features like footprint tracking aligned with climate goals and resonated with eco-aware audiences.
PRODUCT STRATEGY
IPSUM targeted eco-conscious individuals and businesses, focusing on educating users about their carbon impact and encouraging sustainable choices. The strategy positioned EcoTrack as a tool for behavioral change, leveraging its ability to quantify and suggest reductions in carbon emissions.
IPSUM targeted eco-conscious individuals and businesses, focusing on educating users about their carbon impact and encouraging sustainable choices. The strategy positioned EcoTrack as a tool for behavioral change, leveraging its ability to quantify and suggest reductions in carbon emissions.
IPSUM targeted eco-conscious individuals and businesses, focusing on educating users about their carbon impact and encouraging sustainable choices. The strategy positioned EcoTrack as a tool for behavioral change, leveraging its ability to quantify and suggest reductions in carbon emissions.
creative process
creative process
creative process
DISCOVERY & RESEARCH
IPSUM researched sustainability trends and user behaviors, ensuring features like footprint tracking aligned with climate goals and resonated with eco-aware audiences.
IPSUM researched sustainability trends and user behaviors, ensuring features like footprint tracking aligned with climate goals and resonated with eco-aware audiences.
IPSUM researched sustainability trends and user behaviors, ensuring features like footprint tracking aligned with climate goals and resonated with eco-aware audiences.
WIREFRAMING & PROTOTYPING
They mapped a user-friendly layout for tracking and comparisons, testing prototypes to refine navigation and clarity, especially for data displays like category breakdowns.
They mapped a user-friendly layout for tracking and comparisons, testing prototypes to refine navigation and clarity, especially for data displays like category breakdowns.
They mapped a user-friendly layout for tracking and comparisons, testing prototypes to refine navigation and clarity, especially for data displays like category breakdowns.
DESIGN & DEVELOPMENT
The design featured a green and blue palette, with dynamic charts and nature-inspired icons, developed for cross-platform compatibility to enhance engagement.
The design featured a green and blue palette, with dynamic charts and nature-inspired icons, developed for cross-platform compatibility to enhance engagement.
The design featured a green and blue palette, with dynamic charts and nature-inspired icons, developed for cross-platform compatibility to enhance engagement.
TESTING & REFINEMENT
Rigorous testing optimized load times and interactivity, with user feedback refining the interface to improve the app’s impact on sustainable choices.
Rigorous testing optimized load times and interactivity, with user feedback refining the interface to improve the app’s impact on sustainable choices.
Rigorous testing optimized load times and interactivity, with user feedback refining the interface to improve the app’s impact on sustainable choices.
Client words
Client words
Client words
"As EcoTrack’s founder, I’m impressed by IPSUM’s ability to translate our vision into a user-friendly app that truly empowers sustainability. Their design has made tracking carbon footprints intuitive and inspiring—perfect for our mission."
"As EcoTrack’s founder, I’m impressed by IPSUM’s ability to translate our vision into a user-friendly app that truly empowers sustainability. Their design has made tracking carbon footprints intuitive and inspiring—perfect for our mission."
"As EcoTrack’s founder, I’m impressed by IPSUM’s ability to translate our vision into a user-friendly app that truly empowers sustainability. Their design has made tracking carbon footprints intuitive and inspiring—perfect for our mission."
shanaya lenin
shanaya lenin
Founder, EcoTrack
